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Reasons to use Text Messages in your Campaigns

The benefits of SMS marketing for businesses are many: high deliverability, increased customer engagement and more revenue

1. Greater marketing success

Businesses that text customers with an SMS marketing 해외문자사이트 Bulk text messages, overseas text messages, international text messages, group text messages, lowest price sending company https://sms1004.site platform are 683% more likely to report marketing success than those that don’t text customers.

2. High open rates

You might have written the best marketing message in the world, but if no one sees it, does it even matter? Luckily, SMS open rates continually sit at around 98% which is considerably higher than any other direct marketing strategy, including emails (16.97%) and push notifications (4.3%). 

There are a number of reasons for this. Firstly, text messages nestle against updates from friends and family, which lends them an extra layer of familiarity. Secondly, they show up in personal inboxes — a space that consumers are far more likely to check regularly (47% of Gen Z check messages once every 10-30 minutes).

3. Strong conversion rates

Not only are your texts statistically more likely than your emails to be opened, but SMS campaigns are also more likely to produce results. In our latest SMS survey, 91% of participants said they saw higher conversion rates in campaigns that include SMS. 

4. Significant consumer demand

As a business texting company, one of the most common questions we get is, “Do my customers actually want me to text them?”

5. Access to an active audience

Thanks to a little something known as compliance, all of your contacts must give you express written consent to receive messages. On the upside, this means that your text audience is filled with people who actively want to engage with your brand.

6. Cost-effective

Text messages cost pennies to send, and plans can be scaled up or down at any time to fit your needs.

7. Easy to measure success

Text marketing makes it easy to see the fruits of your labor. With analytics showing you click-through rates (CTR), you can watch your campaigns play out in real-time.

8. Communicate in groups or 1-on-1

Unlike other mobile messaging platforms, SMS marketing is the only way to both chat individually with customers and send group messages without using a reply-all feature.

9. Reach anyone in seconds

A single SMS message or auto-reply is typically delivered within five seconds of being sent. How’s that for speed? Not to mention, 98% of text messages are read within three minutes of being sent.

10. Easily combined with other marketing tools

SMS marketing makes the perfect complement to your existing marketing tools or tactics — whether you want to combine SMS and social media or complement email marketing with text messaging.

11. No coding or design experience required

Another huge benefit of SMS marketing is that text messages don’t require design or development work. With emails and other forms of direct marketing, you often need to build templates and make sure they work on different email clients, which can take a ton of time and have less-than-stellar results if you’re not tech-minded.

12. No changing algorithm

Social media is notorious for giving brands whiplash with its constantly changing algorithms and updates. It’s a similar story with search engine optimization.

13. Include text and photos

A series of A/B tests that pitted messages with and without multimedia elements against each other found that texts that include pictures generate a higher CTR. While you don’t need any design skills to send an SMS campaign, you’re not limited to pure text. 

14. Lower spam potential

A recent study found that as many as 85% of emails end up in the spam folder. This is precisely why there are regulations around text marketing. It’s a trusted inbox, and no one wants to see it fall to the same fate as email. 

15. Low-cost, low risk

Text message campaigns come with a low price tag. Unlike large media campaigns that use social ads, PPC, and traditional print advertisements, SMS marketing starts as little as $29 a month to reach your customers exactly when you need to. 

16. Instant conversations 

Consumers are lightning-fast at checking their text messages. In fact, 80% of people check incoming texts within five minutes.

17. Preferred customer service channel

There are plenty of ways for customers to get in touch with brands these days, but text messages remain a firm favorite. 33% of consumers prefer to text a business when they have a question or an inquiry because it’s seen as the quickest and easiest way to get in touch.

18. Versatile

Text messages are simple but versatile. They lend themselves to a multitude of different use cases, from customer support questions to feedback forms and promo campaigns.

19. Build loyalty 

Sharing digital real estate with a consumer’s family and friends is a high accolade. Text messages let you land directly in people’s inboxes where they’re already having one-on-one conversations with their nearest and dearest.

20. Adoption rates are high

If you snooze, you lose.

There’s a good chance your competitors are already using SMS marketing to connect with their customers and, if you don’t jump on the bandwagon, you could miss out.

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